Complete guide to integrate App Store Connect webhooks with Echobell for instant iOS app notifications. Receive mobile push alerts or phone calls for app review status changes, TestFlight feedback, build processing, and release updates in real-time.

App Store Connect Integration

App Store Connect webhooks broadcast every meaningful change in your iOS release pipeline. When those signals flow into Echobell, your team sees review decisions, releases, and TestFlight feedback the moment they happen—no manual refreshes or inbox digging required.

Why teams wire this integration:

Faster reaction time when reviews flip to "Rejected" or "Ready for Sale"
A single notification stream for TestFlight feedback and build processing
Clear, mobile-friendly alerts that keep PMs, QA, and marketing aligned

App Store Connect webhooks are available to developers with Account Holder, Admin, or App Manager roles. Each webhook can only apply to one app, and you can create up to ten webhooks per app.

Prerequisites

Echobell channel with webhook triggers enabled
App Store Connect access (Account Holder, Admin, or App Manager)
At least one active iOS app to monitor
Your Echobell webhook URL (Channel → Triggers)

What You Can Monitor

App Store Connect can ping Echobell for:

App Store version lifecycle — submission progress, approvals, rejections, releases
TestFlight milestones — build processing results, tester feedback, invite state changes

Setup Overview

Prep an Echobell channel plus notification templates
Copy the channel webhook URL
Configure a webhook in App Store Connect
Send a test delivery to verify formatting

Step-by-Step Guide

Create an Echobell Channel

Open the Echobell app
Create a new channel (e.g., "App Store Connect")
Pick a distinctive color for quick scanning
Add teammates who should receive these updates

Configure Notification Templates

Give each event payload a clear title and summary so teams can act quickly.

Title Template:

[{{app.name}}] {{eventType}} - {{status}}

Body Template:

📱 App: {{app.name}}
🔄 Event: {{eventType}}
📊 Status: {{status}}
⏰ Time: {{eventDate}}
💬 Message: {{message}}
🔗 View in App Store Connect

Feel free to drop emojis if you prefer a drier tone—the template variables stay the same.

Get Your Echobell Webhook URL

Open your channel settings → Triggers
Copy the webhook URL provided
Keep it private; you'll paste it into App Store Connect

Configure App Store Connect Webhook

Follow Apple's official guide with the Echobell URL you copied earlier:

Create a Webhook

Sign in to App Store Connect
Navigate to Users and Access → Integrations
Under Additional, click Webhooks
Click the add button (+) next to Webhooks
Configure your webhook:
- Name: Descriptive label (e.g., "Echobell Notifications")
- Payload URL: Paste your Echobell webhook URL
- Secret: Create a secure string for verification
- App: Select the app you want to monitor
- Event Triggers: Pick the events you want to follow

Available Event Triggers

Mix and match what matters:

App Store Version Events

App Store Version State Changed — every movement through review states
App Store Version Released — final push to the store

TestFlight Events

TestFlight Beta Feedback — new comments, ratings, and device details
TestFlight Beta Review State Changed — build approvals and rejections

Click Add to create the webhook

Test Your Integration

Use App Store Connect's built-in Test button:

In the webhook list, open the webhook you just added
Click Test → App Store Connect sends a ping
Confirm Echobell shows the "Ping" event with your template formatting

Advanced Configuration

Webhook Security

HTTPS: Echobell URLs ship with TLS; no extra setup required.
Secret handling: App Store Connect enforces a secret, but Echobell treats it as metadata. Store it so you can validate signatures later if you prefer.
IP allowlisting: Tighten firewalls by allowing Apple's outbound ranges only.

Custom Notification Templates

Use different layouts for review state changes versus feedback so the signal is obvious.

For App Status Changes

Title:

[{{app.name}}] App {{eventType}}

Body:

🍎 Your app "{{app.name}}" status has changed!

📊 Status: {{status}}
📅 Date: {{eventDate}}

Link:

{{app.url}}

For TestFlight Feedback

Title:

[{{app.name}}] New TestFlight Feedback

Body:

📱 App: {{app.name}}
👤 Tester: {{tester.name}}
⭐ Rating: {{rating}}/5
💬 Feedback: {{feedback}}
📱 Device: {{device}}

Link:

{{feedbackUrl}}

Managing Multiple Apps

Spin up distinct channels per app or environment ("MyApp - Beta", "MyApp - Prod")
Standardize naming so teammates instantly know where to look
Layer automation rules or quiet hours per channel when traffic spikes
Add people to only the channels that match their role

Webhook Payload Structure

App Store Connect sends webhook payloads in JSON format. Here's the typical structure:

{
  "eventType": "APP_STORE_VERSION_STATE_CHANGED",
  "apiVersion": "v1",
  "eventId": "12345678-1234-1234-1234-123456789012",
  "eventDate": "2025-01-15T10:30:00Z",
  "data": {
    "app": {
      "id": "1234567890",
      "name": "My App"
    },
    "appStoreVersion": {
      "id": "12345678",
      "versionString": "1.2.3",
      "state": "READY_FOR_SALE"
    }
  }
}

Best Practices

Channel organization: Create separate channels for different apps or environments
Team management: Add only relevant team members to each channel
Template customization: Adjust templates to show information most relevant to your workflow
Notification types: Use Time Sensitive for critical app rejections, Normal for routine updates

Troubleshooting

If you're not receiving notifications:

Verify the webhook URL is correctly copied
Check if the channel is active and has subscribers
Verify App Store Connect webhook configuration
Use the Test button in App Store Connect to verify connectivity
Check webhook delivery history in App Store Connect

Privacy and Data Handling

Echobell's privacy-first approach:

Notification content is stored locally on your device
Only essential configuration data is stored on servers
Webhook URLs should be treated as secrets
No alert data is retained on Echobell servers

App Store Connect Integration - iOS App Review & TestFlight Notifications