Indie Developer Use Case

Stop refreshing App Store Connect for review changes

Echobell turns App Store Connect webhooks into instant iPhone alerts so founders, product managers, and mobile engineers see approvals, rejections, releases, and TestFlight feedback as soon as they happen.

The real benefit

App Review decisions are usually time-sensitive because they affect launches, fixes, and release comms. Echobell gives your team one clean mobile alert stream instead of making people constantly check App Store Connect or wait for inbox noise.

What you can track

App Store Connect emits a lot of meaningful release events. The key is routing them into a mobile channel that the right people actually watch.

Review state changes

See when a build moves to In Review, gets rejected, or becomes Ready for Sale without manually polling the dashboard.

TestFlight feedback

Push critical beta feedback directly to your phone so the product or engineering team can react faster.

Build processing and release events

Use a dedicated channel for release operations and choose time-sensitive delivery for milestones that unblock a launch.

How to set it up

Use Echobell as the mobile notification layer on top of App Store Connect webhooks.

1

Create an App Store Connect channel

Keep app review and TestFlight updates separate from infrastructure or support notifications so the team can act on them quickly.

2

Paste the channel webhook into App Store Connect

Set up the webhook under Users and Access → Integrations, choose the app, then select the review and TestFlight events you care about.

3

Choose the right alert level

Use standard alerts for low-stakes updates and time-sensitive delivery for approvals, rejections, or release-blocking events.

Who should subscribe

Founders and indie hackers

Know when a build is approved or rejected without living inside the App Store Connect dashboard.

Mobile engineers

React faster to build processing issues, TestFlight feedback, and review outcomes that change release plans.

PM, QA, and launch stakeholders

Share one channel so everyone sees the same release-status context at the same time.

App Store Connect Notification FAQ

Common questions about sending App Store Connect webhooks to iPhone alerts.

No. App Store Connect remains the source of truth. Echobell only improves the delivery layer so the right people see review and release events immediately on their phones.
Yes. Share the channel subscription with your launch stakeholders so engineering, product, or QA can stay aligned without forwarding messages manually.
Usually no. Reserve the higher urgency level for review decisions, release blockers, or feedback that needs fast action. Routine state changes can stay as standard alerts.

Get App Review and TestFlight changes on iPhone the moment they happen

Download Echobell, wire in your App Store Connect webhook, and stop checking the dashboard manually.